Clients
Saturo
When Lukas (CFO) & Joerg (CEO) of the Saturo brand, approached us for help with their affiliate marketing to attract new customers, increase brand visibility and increase proportionate revenue through collaborations & campaigns, we were very excited about the opportunity. ⚡
Challenges
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Missing Affiliate Expertise
Like many companies Saturo didn't have any extensive experience or expertise with affiliate marketing in house.
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That's where PRVN comes in!
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Unrealiable Partners
The few working affiliates & partners that Saturo was working with, were very unreliable & didn't deliver consistent results.
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Time for new "working" partners!
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No Ownership & Time
We took over the whole affiliate marketing with full visibility for Saturo and started all processes - from an affiliate startegy, the outreach & onboarding of new affiliates, all the way to analyzing the performance and making strategic improvements.
Results
KPIs
+201 new affiliates within the first 6 months,
+16 new revenue active affiliates / +80 new click active affiliates
+300% click-active affiliates vs before the start of cooperation
+133% revenue-active affiliates vs before the start of cooperation
+219% average monthly traffic vs before the start of cooperation (measured vs previous 6 months)
+97% average monthly transactions vs before the start of cooperation (measured vs previous 6 months)
+66% average monthly revenue vs before the start of cooperation (measured vs previous 6 months)
Strategic Onboarding Of Partners To Grow the Awin Affiliate Program
We managed tp onboard many new partners & strategically leveraged existing relationships to drive significant revenue and set up the program for sucess. Our successful onboarding of numerous new partners and strategic utilization of existing relationships has resulted in a substantial increase in revenue, effectively setting up the program for long-term success.
Influencer Marketing & Streaming on Twitch
We reached out to countless influencers and entered new platforms like Twitch & TikTok.
Despite strong competition & a big discrepancy in marketing budgets we managed to start some great cooperations at an average ROI of X4.
This resulted in incremental 5-figure revenue.
The strategic recommendtaion of enetring "Gaming" by PRVN also resulted in other initiatives like a "Saturo Discord Channel" and new partnerships with agnecies and companies in the Twitch space.
Helpful Links:
Der Sebo x Saturo (Influencer Campaign)
Vinolisa
Benjamin (CEO & Owner) of Vinolisa discovered the potential of affiliate marketing in Q4 2022 but didn't know where to start or who to turn to. When we had our initial chat it became clear that the program had to be built from the ground up - an excisting project in a very competitive space!🍷
Challenges
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Onboarding Processes
The Vinolisa Affiliate Program was originally only started in Dez 2022. Therefore a propper boot up was required, including comission structures, optimization of publisher overview and a structured onboarding of first partners & clear publisher communication.
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Highly Competitive
There is a wide selection of wine sellers in the DACH market, therefore offering competitive marketing campaigns & customer facing offers is crucial. PRVN and Vinolisa are handling this through close publisher communication & testing of a wide range of partners.
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Missing Affiliate Expertise
Like many companies Vinolisa didn't have any extensive experience or expertise with affiliate marketing in house.
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PRVN is a great partner to elevate their affiliate marketing.
Results
KPIs
+120 new affiliates
+81 new click-active affiliates
+24 new revenue-active affiliates
+1606% average monthly clicks vs before the start of cooperation
+958% average monthly transactions vs before the start of cooperation
+300% average monthly revenue vs before the start of cooperation
All within the first six months of the collaboration.
July Affiliate Campaign
We create a bespoke & tailor made offer and launched it through selected affilites:
+Highest Order Volume EVER for the Vinolisa Shop overall mainly driven by the Affiliates.💰
+Exceeded all storage and delivery capacities!📦
+300 new customers through affiliate marketing alone at a significantly lower CAC (beating Google Ads by a landslide).📈
+913% revenue vs average before the start of cooperation.🚀
Maximize Revenue with Strategic Partnerships
We successfully onboarded big partners like Idealo (60M monthly visits) and Benefits.me (one of the biggest corporate benefits portals in DACH).
We als started working with technology partners to offer a better custoner experience and increase sales in the proccess.
Resulted in ongoing 5-figure incremenral revenue.
Influencer Marketing & UGC
We started the first ever Influencer collaborations on different platforms and tested different offers.
In the process great content pieces & giveaways were created that increased brand awareness and the social following of Vinolisa.
There also have been a fair amount of challenges like promoting alcoholic drinks on social media that we are working to overcome.
Helpful Links:
Myprotein
Our "lift off" 📈 - our founder launched into his Myprotein journey in 2020, working his way up in the company & managing the marketing team for the Myprotein in the DACH region. Our expertise leans on an extensive understanding of eCom, best practices for all marketing channels and a data & performance drive approach from these early days & successes!✅
Challenges
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Highly Competitive
The nutrition & health market in the DACH market is highly competitiv, therefore offering competitive marketing campaigns & customer facing offers is crucial.
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Big Partners
Selecting strong partners & establishing relationships with big players like Payback, Shoop, Pepper, DeutschlandCard and more was crucial to drive performance & share of voice.
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Performance Oriented Marketing
Compared to other companies Myprotein is unique in it's data & performance driven approach in all their marketing, including affiliate & influencer marketing.
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Influencers - "Team Myprotein"
We had to rebuilt the Myprotein Influencer Team from scratch. This included outreaach, onboarding, negociations, launching & analyzing campaigns for macro & micro influencers.
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Events
Before our time at Myprotein, there rarely where any localized events in Germany putting the brand out there. We organized multiple sucessful events & shoots.
Results
Highlights & KPIs
+12,000,000€ in yearly revenue through affiliate & influencer marketing
+100% growth of a period of 24 months
+Average COS of 11%, equal to an ROI of close to X10
+In charge of marketing budgets exceeding 1,000,000€ per year
+Building and leading a team of 4 at the age of 26 - multiple promotions within the team through outstanding performance and practices.
+Successfully rebuilding the Myprotein Influencer program +5M yearly revenue and bringing it back to high YoY growth after previous failures & paoching from competitors.
Overview & Responsibility
+Responsible for growth & performance for the DACH region, the evolution of other channels & development of junior team members.
+Driving incremental revenue and growth through marketing activations and localized campaigns based on regional/global strategy.
+Grew the marketing team to 4 staff through recruitment & bus. development.
+Nov 2021 record month, Jan 2022 best month outside of Black Friday ever. First double-digit growth for the region since 2020.
+H1 2022 strongest growth in the last 4 years, on track for €12M revenue.
+Mentoring & training of team member & colleagues in digital marketing.
Planned & executed ambassador event with the healp of the team in Berlin & Manchester, resulted in high share of voice & delivered 7 figure revenue and high new customer numbers.
+Created holistic growth strategies for the affiliate & influencer channel, including KPIs, revenue targets, COS targets, budgets & growth opportunities.
+Establishing and fostering national / global partnerships & collaborations.
+Went above & beyond - executing & delivering 3 different roles at once outside of normal responsibilities (interim).
"Wolrd-class" Affiliate Marketing Program
We managed to build a world class affiliate program that was truning over close to 10M Euro per year at a COS of 10%.
We were working with the biggest partners in the DACH market.
Over time we not only optimized performance but we also built meaningful relationships that enabled growth in all other areas.
We were doing all of this, while keeping a structured appoach to our marketing spent & while combating a hige discrepency to our competitiors marketing spents.
Performance Oriented Influencer Marketing
We built a team of authentic influencers that represent the brand.
We were unique in our approach through a very performance oriented and data driven approach that enabled us to achieve close to 6M in yearly revenue.
We not only aquired some ambassadors that represented the brand, we also managed to achieve significant commercial success.
Impactful Events
We ran multiple sucessful & impactful events. Each event consistet of multiple aspects:
+Commercial moment - generate revenue & win over new customers.🎯
+Brand moment - build & represent the brand to cut through the noise on social media and establish Myprotein in the DACH market.⭐
+Team moment - creating meaningful connections amd actively investing on our relationships with our big partners, our athletes & brand ambassadors.🫶🏻
+Content moment - the prefect opportunity to create as much localized content as possible that would be used on Social Media, within marketing campaigns or on the localized website.📸
All these points resulted in great moments for the brand & the team that were loved by the people that represent the brand. Have a look at the event videos below.⬇️
Meet & Great + Sampling Event, Hannover 2022
Black Friday Event, Berlin 2021
