Vinolisa
Vinolisa is a Germany-based D2C wine and gourmet brand offering a curated selection of Italian wines paired with premium feinkost (gourmet food) products, with a strong focus on personalized customer experience and gifting occasions.
"We started working with Nino 3 months ago which has already brought remarkable results that have directly impacted our sales.Nino has proven to be an indispensable resource in our team, as he has led us to affiliate sales increases in the triple-digit percentage range. In addition, we have been impressed with Nino's structured and organised approach to his work. He has a good system for managing and optimising our affiliate partnerships, which gives us a clear view of our performance. His motivated attitude and commitment to achieving goals is infectious.We would have no hesitation in recommending Nino as our Affiliate Marketing Manager and look forward to continuing this partnership."
Benjamin Oelsner
CEO, Vinolisa
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The Challenge
Vinolisa's affiliate program had launched in December 2022, but with no real foundation behind it. The brand had:
- No proper program setup or structure in place
- No in-house affiliate marketing expertise or knowledge
- No consistent communication with partners
- No clear ownership of the channel internally
- A highly competitive category to break into, with established, bigger wine players already dominating the space
The challenge was to take a program that existed in name only and turn it into a properly structured, competitive channel — despite going up against much larger, established players in the wine space.
What We Did
We started with a full evaluation of the existing program and a competitive landscape analysis to understand where Vinolisa stood against established wine players. From there, our approach included:
- Onboarding major partners such as idealo (60M+ monthly visits at the time) and closed-group networks like BenefitsMe
- Integrating technology partners via API to enable gamification, retargeting, and other advanced affiliate mechanics
- Launching influencer collaborations and giveaways across multiple platforms to build brand awareness
- Establishing best-practice affiliate processes and structure across the entire program
The Outcome
Within the first six months, Vinolisa's affiliate program grew into a genuine five-figure revenue channel. Key highlights:
- 120+ new partners onboarded, with 81+ active partners
- +1,606% average monthly clicks
- +958% average monthly transactions
- +300% average monthly revenue vs. pre-partnership baseline
- All achieved within the first six months
The program also delivered standout campaign moments — a July summer campaign drove the highest order volume in Vinolisa's shop history, largely fueled by newly onboarded affiliates, with demand so strong it exceeded the brand's storage and delivery capacity.
