The Female Company
The Female Company is a German femcare and health brand offering period products, period underwear and intimate care, with a strong DTC model, bold brand positioning and a mission to challenge taboos around female health.
"Working with Nino has been a really positive experience. He helped us bring more structure into our affiliate and partnership marketing setup and supported the transition and setup of our programme on Awin. Nino was always reliable, easy to work with, and brought a strong understanding of the affiliate landscape and how to build good partner relationships. I especially appreciated his hands-on approach, clear communication, and responsiveness. I’d happily recommend Nino and PRVN Media to brands looking for a dependable and knowledgeable partner in affiliate and partnership marketing."
Oscar Pouv
CMO, The Female Company
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The Challenge
The Female Company’s affiliate channel had never been fully established and lacked the structure, expertise and dedicated resources needed to scale effectively.
- No professional affiliate setup or clear ownership
- Limited internal expertise and operational focus
- An underdeveloped partner base with little active management (76% of revenue came from two partners)
- Heavy reliance on influencer marketing within the wider marketing mix
The challenge was to restructure and professionalize the affiliate channel into a meaningful growth driver while diversifying acquisition beyond influencer marketing.
What We Did
We rebuilt The Female Company’s affiliate setup from the ground up, creating the structure, systems and partner relationships needed for sustainable growth.
- Conducted a full audit of the existing affiliate programme, partnerships and performance
- Reconstructed missing documentation, processes and historical knowledge
- Restructured the programme, including commission models and partner agreements
- Launched The Female Company on Awin and migrated eligible partners to centralize tracking and operations
- Established reliable communication processes with key publishers
- Introduced a structured test, learn and scale approach across partners and activations
- Built the operational foundation for more consistent campaign execution and long-term channel growth
The focus is now shifting toward expanding the partner base, testing new opportunities and scaling the highest-potential publishers and activations.
The Outcome
The affiliate programme has been transformed into a structured, transparent and scalable marketing channel, with clear ownership, stronger partner management and significantly improved visibility into performance.
- Generated €600K+ in affiliate revenue during the transformation
- Achieved approximately 4.1x ROI
- Re-established and strengthened relationships with key partners
- Delivered meaningful cost efficiencies through commission and programme restructuring
- Created greater transparency around partner contribution and channel performance
- Built a scalable foundation for further publisher, vertical and partnership expansion
The project is ongoing, with the focus now shifting from establishing the channel to scaling its highest-potential growth opportunities.
