Saturo
SATURO is a fast-growing European food & beverage brand offering convenient, nutritionally complete meal solutions, including ready-to-drink meals and functional nutrition products, built around simplicity, balanced nutrition and modern lifestyles.
"We hired Nino to bring our Affiliate Marketing to the next level, as well as influencer marketing. Our cooperation is characterized by his proactiveness, reliability and results-orientation. He has very good contacts throughout the industry and a lot of experience in the Affiliate & influencer sectors.It is a pleasure to work with him and he is also actively seeking for feedback, in order to guarantee our satisfaction. Definitely only can recommend to work with him!"
Lukas Tefferl
CFO, Saturo
We would love to help you grow! Book a FREE 30min consultation with us today,
The Challenge
Saturo came to us with a business already running, but affiliate marketing was an untapped channel for them. The brand had:
- No in-house affiliate marketing expertise or infrastructure
- Only a handful of existing partners, and those relationships were unreliable
- Inconsistent results from the partners they did have
- No clear communication or ownership on the affiliate side — no one driving the channel forward
The challenge was to bring structure and ownership to a channel that had none, turning affiliate into a reliable, managed growth driver rather than an afterthought.
What We Did
We took full ownership of the affiliate channel and rebuilt it from the ground up. Our approach included:
- Onboarding a wave of new partners while strategically leveraging existing relationships to drive immediate revenue
- Introducing new partner verticals beyond discount-driven players, diversifying the program away from pure coupon-code activity
- Aligning affiliate activity with Sorturau's key seasonal moments and campaigns
- Implementing best-practice affiliate processes and program management from day one
Alongside this, we were also tasked with taking over and extending the brand's influencer marketing — specifically pushing into Twitch. Despite strong existing competition in the space and a significant budget gap versus larger players, we secured partnerships averaging a 4x ROI, opening up an incremental five-figure revenue channel. This success led to broader strategic recommendations to lean further into the gaming space, which in turn sparked additional initiatives — including the launch of a dedicated Discord community and new partnerships with other agencies.
The Outcome
Within the first six months, we transformed affiliate into a genuinely well-performing acquisition channel — alongside a growing roster of influencer partnerships and a new, profitable Twitch program. Results included:
- +200 affiliates onboarded
- 80 new active affiliates
- +300% click-active affiliates vs. pre-partnership baseline
- +290% average monthly traffic
- +97% average monthly transactions
- +66% average monthly revenue
- 4x average ROI across Twitch partnerships
We would love to help you grow! Book a FREE 30min consultation with us today,
Der Sebo x Saturo (Influencer Activation)
